Stop Quoting, Start Booking More Details.

Swirl: The Detailer's Command Center. Manage leads, automate follow-ups, and get paid faster—all in one place.

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Swirl CRM Dashboard for Auto Detailers

Built for the Way Detailers Work

From the first call to the final shine, Swirl has you covered.

Kanban Board for detailing jobs

Visual Job Pipeline

See your entire workflow at a glance. Drag-and-drop leads from 'Quote Sent' to 'Vehicle Dropped Off' to 'Job Complete', so no customer ever gets missed.

Website lead capture form

Capture Every Lead

Turn your website into a booking machine. Create custom forms for your services or connect your existing forms with our webhooks. Leads flow directly into your pipeline.

SMS Communication with a client

Text Clients Directly Coming Soon!

Tired of using your personal number? With our upcoming OpenPhone integration, you'll be able to text clients appointment reminders, quotes, and updates right from Swirl.

Invoice for detailing services

Simple Invoicing

Get paid faster. Create invoices with your detailing packages like 'Ceramic Coating' or 'Paint Correction' and send them to clients in just a few clicks.

Analytics for a detailing business

Know Your Numbers

Make smarter decisions. See which lead sources bring in the most valuable jobs and which of your detailing services are the most profitable, all on one simple dashboard.

Calendar for scheduling details

Manage Your Bookings

Keep your schedule organized. Book appointments, link them directly to a customer's vehicle, and see your entire week or month at a glance to avoid double-bookings.

Simple, Transparent Pricing

Choose the plan that's right for your shop. No hidden fees, no surprises.

Pricing Plans Coming Soon!

Trusted by Detailers Nationwide

"Swirl is a must-have. I went from sticky notes to a fully organized pipeline. I'm closing more high-ticket ceramic coating jobs than ever before because my follow-up is perfect."

- Marcus R., Owner of Apex Auto Detailing

"I finally have a clear picture of my business. I can see exactly where every lead is in my process. This is the first CRM that actually feels like it was made for a detailer."

- Sarah Chen, Owner of Gleamworks

Ready to Grow Your Detailing Shop?

Stop letting valuable leads dry up. Take control of your business and spend more time doing what you love—detailing cars.

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